WHY DO PEOPLE BUY BUGATTIS?

WHY DO PEOPLE BUY BUGATTIS?

Bugatti, the ultra luxury supercar brand which was acquired by Volkswagen group in the early 2000s(now, how many of you knew about this?) is one of the most elegant and sought after sports cars brands in the world.

We’ll have a look at some numbers to understand how rare these cars are even when compared to top fellow manufacturers.

1000- The total number of Bugatti cars sold since 2005.

9250- The number of cars Lamborghini delivered only in 2022.

Note- Figures are approximates only.

Like Ettore Bugatti (the founder of the company) said,

‘If comparable, it is no longer Bugatti.’

Right, so apart from owning and driving one of the fastest cars ever made, the owners also buy these cars for reasons not so well known.

See, When you pay over a million dollars for a new Bugatti, you're not just buying the car. You're buying into an entire lifestyle

The manufacturer organises a Grand Tour event every year for owners to drive their Bugattis in glamorous locations. It also offers driving courses and track days, regularly invites owners to the factory in Molsheim, and even organises private concerts.

And if you’re splurging close to 2 million dollars on a supercar, then you’ve made it in life. Super Successful, right? Imagine connecting with hundreds of other successful people who can only help each other grow. No networking event even comes close to this right?

What Bugatti have done so well is to build a community of car enthusiasts and also paved the way for brilliant minds to network with each other. I’ve read about people striving super hard to save up and get a Bugatti just so they can be part of the exclusive car owners club!