IKEAs luxury bag?

IKEAs luxury bag?

It’s 2017, Balenciaga, the super famous luxury brand, surprises the world by launching its very own version of the IKEA Shopping bag ( yes, yes, the furniture store IKEA)

See, Balenciaga, known for its high-end couture and cutting-edge designs, had a creative mastermind at the helm – Demna Gvasalia.

This fashion guru had a knack for turning everyday items into haute couture magic. And that’s when it happened – the birth of the Balenciaga “IKEA Bag.”

Balenciaga called these bag models “ Arena Tote” and priced the bag at approximately $ 2190 (in 2017 ofc!), while the IKEA Frakta bags, that’s what they’re called, were a dollar each.

Wait, you’re probably wondering - wouldn’t this copycat design become a legal problem for Balenciaga? Can IKEA take them to the courts? Sue ‘em?

Well, they could have.

Many companies would have, but surprisingly IKEA were very very cool about this.

Here’s what they said-

"We are extremely flattered to seemingly be an inspiration for the latest catwalk designs for Balenciaga," said Stella Monteiro, sales leader for IKEA UK and Ireland.

This resulted in social media going berserk over the next few weeks and months. Memes, Parodies, Debates, you name it and the bag was the subject!

Celebrities, social media personalities and fashion trendsetters around the globe were spotted using the bag,

I felt the best part was the DIY video tutorials on how to turn a regular “IKEA” bag into a luxury “Balenciaga” one!

It became a symbol of how fashion could blur the lines between high-end luxury and everyday practicality.