Brilliant facts behind the iconic L and V

Brilliant facts behind the iconic L and V

Not that this brand needs any intro, but here it goes- Louis Vuitton (LV) is the most popular luxury brand and a name that probably every fashionista has heard( well, if you haven’t then you ain’t one, sorry!). Well, here’s the thing- It is also probably the most famous brand to be a victim of counterfeits and fakes. We’ve all come across fake LV’s at least once now, haven’t we?

Today, we look at the fascinating story behind the super iconic and legendary LV Logo.

THE BIRTH

- Way back in 1896, George Vuitton, the son of the man himself, Louis Vuitton, had a genius idea. He noticed those sneaky copycats trying to rip off their fancy luggage, and he said, “Not on my watch!" So, he created the epic monogram canvas, complete with interlocking LV initials. This dazzling design became the ultimate symbol of sophistication!

THE FONT

The font used in the logo stands out the most and has been a constant since its initial creation in 1954. The typeface was hand-drawn and took inspiration from timeless Roman fonts, maintaining its original form till today. It features an italic upper-case letter "L" overlapping with an upper-case letter "V," both flaunting bold, elongated serifs with strong, distinct lines. This design choice beautifully symbolises the brand's core values of strength, tradition, and sophistication.

THE PATINA

-Another ploy to get to the counterfeit dealers, the masterminds behind LV designed the logo in such a way that the canvas starts to darken and gets a gorgeous patina( fancy word, i know). Patina is a shallow layer of deposit on the surface of antiques, used to refer to any signs of ageing. This made the original LV’s look different from the counterfeits.

COLLABS

-Next up, in the early 2000’s, LV got the world’s best designers and artists such as Takashi Murakami (the guy who designed Kanye’s album covers, yes.) Stephen Sprouse, and Yayoi Kusama under one roof and got them to work on limited edition products featuring the iconic logo. These collections got people drooling over em.

THE INVERTED “L”

If you look closely at the LV monogram, you will notice that the letters “L” and “V” are connected and one of the L’s are inverted. This was a design choice to balance the logo and create visual harmony.

Louis Vuitton was one of the first fashion brands to use their monogram all over their bags, and this design choice was soon after mimicked by other fashion houses, as seen in the Gucci logo.

The logo’s brilliant blend of modernization and tradition has helped the company maintain its poise and position in the fashion industry. Even after so many decades, they continue to be the top manufacturer of luxury handbags, suitcases and attires.